Kettle Chips Engaging Campaigns for Every Occasion
Kettle Chips has always been synonymous with bold flavors and premium quality. To reinforce its brand presence and create excitement among its audience, Kettle Chips launched a series of creative marketing campaigns across multiple platforms. One standout was the Bundaberg Flavour Activation Campaign, which celebrated the taste of Australian summer. Each activation brought the brand closer to its consumers by combining visual storytelling with innovative placements.
Woodfired BBQ
To showcase the smoky, rich flavor of the Woodfired BBQ chips, we created a life-sized standee featuring a dramatic fiery backdrop and bold typography. This visually striking display became a focal point in retail spaces, driving trial purchases and boosting brand visibility.
Kettle Sea Salt and Beer Pong Table Activation
To engage younger audiences, we designed a playful Sea Salt poster and a branded beer pong table featuring the iconic Kettle design. Introduced at events and targeted locations, this activation successfully connected with a youthful demographic, reinforcing the brand's fun and versatile image.
DoorDash Mobile Campaigns
We developed dynamic mobile ads for DoorDash, spotlighting the artisan craftsmanship and premium ingredients of Kettle’s Artisan Range and Avocado Oil flavor. By emphasizing convenience and quality, the campaign boosted app engagement and positioned Kettle Chips as the perfect premium snack for busy consumers.
Christmas Giveaway
To celebrate the festive season, we designed a holiday-themed magazine feature showcasing Kettle Chips as the perfect holiday snack. A reader giveaway offered curated gift packs with a selection of Kettle flavors, boosting brand exposure, attracting new customers, and rewarding loyal fans.
