Crafting Excellence with Code B

Sip beyond the ordinary with Code B, the specialty coffee crafted for true enthusiasts. Born from the vibrant pulse of Abu Dhabi, Code B is dedicated to elevating coffee into an experience—one of precision, tradition, and a hint of intrigue for those who savor the finer details in every cup.

The Code B logo elegantly displayed against a softly blurred café background, embodying the essence of specialty coffee culture and inviting enthusiasts to indulge in an extraordinary experience.
Text reading "Logo Design" presented in a modern and minimalistic style, highlighting the creative process behind the Code B brand identity.
The Code B logo prominently featured on a crisp white background, emphasizing its sleek design and reinforcing the brand's commitment to clarity and quality in every aspect of its identity.

For the coffee lover who sees beyond the beans: Code B is an invitation to savor the taste of authenticity with each sip.

A stylish mug featuring the Code B logo, showcasing the brand's identity in a functional form. This image captures the essence of enjoying specialty coffee, emphasizing the connection between quality design and everyday experiences.
A collection of coffee packaging designs for Code B, highlighting the brand's aesthetic and commitment to quality. The packaging features vibrant colors and modern typography, creating an eye-catching visual representation of the specialty coffee exp

Brand Development

With roots in the cultural heart of Abu Dhabi, we crafted Code B’s brand identity to reflect the city’s dynamic mix of tradition and modernity. The name “Code B” acts as an insider’s nod to the coffee connoisseur’s world, creating a sense of exclusivity and shared appreciation. Inspired by Arabic artistry, the logo elegantly weaves the letters B and C, blending intricate patterns with a contemporary edge that honors the city’s artistic heritage.

Visual Identity System

The visual identity for Code B speaks in tones of sophistication and timeless style. A palette of mint, gray, black, and white exudes calm luxury, capturing the warmth of desert sands and the richness of fine coffee. Sleek serif and sans-serif fonts combine to create an elegant, minimalistic look—perfectly tailored to highlight Code B’s refined, modern aesthetic.

A modern and minimal graphic displaying the word "Colors" in sleek typography, evoking the rich, inviting feel of coffee. This image sets the tone for Code B's color exploration, reflecting the brand’s refined essence and inviting viewers to engage
A minimal color palette featuring black, white, gray, and light mint green. This palette embodies the sophistication and elegance of Code B, serving as the foundation for its branding and packaging design.
A dynamic image showcasing the word "Fonts" overlaying a photo of a skilled barista at work. This image emphasizes the importance of typography in Code B’s brand identity, highlighting the craftsmanship behind every cup of coffee.
A visual representation of the primary font, Concourse, which is a modern sans serif typeface. This font choice reflects the contemporary and clean aesthetic of Code B, making it perfect for their branding needs.
An illustration of the secondary font, NocturnoBG, which is a more traditional serif typeface. This font adds a touch of elegance and sophistication to Code B’s branding, balancing modernity with classic style.

Stationary

In every element of Code B’s stationery, we emphasized understated elegance. From the feel of premium paper to the simplicity of the logo’s placement, each piece—letterheads, business cards, and envelopes—serves as a touchpoint for Code B’s commitment to quality and refinement.

Typography reading "Stationery" overlaying an elegant table setting, reflecting Code B's sophisticated brand identity.
A stylish memorandum and envelope set showcasing the Code B logo, emphasizing a cohesive and professional branding approach.
A collection of business cards designed for Code B, featuring a modern layout and the brand's distinctive color palette, highlighting the premium quality of the coffee experience.
An ensemble image displaying the complete stationery collection, including the memorandum, envelope, and business cards, illustrating a unified and elegant brand identity for Code B.
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