Best Color for Supplement Packaging Design

In the world of supplements, packaging color is more than a design choice. It's a powerful signal. The right color can stop a customer mid-scroll or mid-aisle. The wrong one? It fades into the background.

If you’re a supplement brand in Australia, your packaging isn’t just part of your product. It’s your first impression. And that impression can mean the difference between a product being noticed, trusted, and purchased, or overlooked entirely.

Let’s dive into how colour psychology affects supplement sales and how to choose the right shade for your product.

Why Color Matters in Packaging

Research shows that color influences up to 85 percent of consumer purchasing decisions. People connect with colors before they read the label, check the ingredients, or compare prices.

For Australian consumers, especially those in health and wellness spaces, packaging color tells them what your product stands for. Is it clean? Natural? High performance? Calming?

Getting it right can:

• Build trust instantly

• Help customers understand what the supplement is for

• Make your product stand out on the shelf and online

• Create consistency across your product range

What Different Colours Communicate

White

Clean. Honest. Simple.

White is a go-to for general wellness products. It makes your supplement feel safe, straightforward, and transparent. It works well in the pharmacy aisle and in online stores, especially when targeting families or those seeking clean-label formulas.

Best for: Multivitamins, probiotics, daily wellness
How to use it: Pair with strong accent colors like navy or green to avoid looking plain

Green

Natural. Plant-based. Fresh.

Green is the top pick for eco-conscious and plant-based branding. It’s great for anything organic, detoxifying, or sourced from nature. But it’s heavily used in this space, so careful execution is key.

Best for: Herbal blends, immunity boosters, vegan products
How to stand out: Try offbeat tones like sage, mint, or deep forest green

Blue

Trustworthy. Professional. Calming.

Blue builds trust. It’s used in pharmaceuticals for a reason — it feels safe. Light blues work for calming blends,while darker shades add a serious tone for products like brain boosters or stress relief.

Best for: Nootropics, sleep aids, focus supplements
Design tip: Use minimal layouts and plenty of white space to keep the look clean

Black

Strong. Premium. Bold.

Black signals high performance and sophistication. It’s widely used in male-targeted supplements, especially in sports nutrition. Done right, it gives your product a luxury feel.

Best for: Pre-workouts, testosterone boosters, elite blends
Make it shine: Combine matte textures with metallic foils or bright contrasts

Red

Energetic. Fast-acting. Intense.

Red catches the eye quickly. It’s ideal for supplements that are all about boosting energy or metabolism. But too much can feel harsh, especially in health products. Use it wisely.

Best for: Fat burners, stimulants, performance enhancers
Keep it sharp: Use as an accent, not a background color

Yellow and Orange

Bright. Friendly. Uplifting.

These colors create warmth and positivity. They’re ideal for products designed to boost mood, energy, or digestion. They also appeal to younger buyers and feel approachable on shelves.

Best for: Energy blends, kids’ vitamins, gut health supplements
Balance with: Neutrals like white or grey to avoid looking overly playful

Purple

Balanced. Creative. Premium.

Purple is elegant and different. It combines the energy of red and the calm of blue, which makes it perfect for products focused on balance. It’s less common in the supplement space, which helps you stand out.

Best for: Anti-aging, hormone balance, women's health
Visual tip: Lighter purples feel nurturing, while darker ones add a sense of luxury

Color Psychology Quick Guide

Choosing the right color isn’t just about design. It’s about emotion and function. Here's how each color works in the supplement world:

• Green represents wellness, nature, and safety. It's ideal for organic supplements, herbal blends, detox products, and anything that promotes a natural or eco-friendly lifestyle.

• Blue creates feelings of trust, calm, and mental clarity. It works well for sleep aids, nootropics, stress relief formulas, and other supplements focused on relaxation or focus.

• Red signals energy, urgency, and boldness. It’s best used in products that aim to boost metabolism or physical performance, such as fat burners and pre-workouts.

• Yellow gives off a sense of positivity, alertness, and warmth. It suits multivitamins, mood boosters, and energy-enhancing supplements aimed at general wellbeing.

• Black is powerful, premium, and sleek. It fits best with sports nutrition lines and high-end formulations designed for performance or strength.

• White communicates simplicity, purity, and cleanliness. It’s commonly used for everyday wellness supplements and family-friendly products that focus on transparency and trust.

• Purple conveys luxury, balance, and creativity. It’s great for hormonal support, anti-aging products, and niche wellness blends, especially those targeting women.

Packaging Type Affects Colour Impact

The material you print on matters as much as the color itself. Here’s how to pair wisely:

• Matte finishes make deep colors look rich and modern

• Glossy labels enhance brightness but can feel slippery if overused

• Clear bottles work best with simple white labels and bold fonts

• Eco-friendly materials like kraft or recycled paper look great with greens and earth tones

Sustainability is becoming a priority for many Aussie shoppers. If your brand focuses on eco-conscious practices, your packaging should reflect that with soft, earthy tones or muted colors that communicate natural care.

Build a Visual System, Not Just a Pretty Label

Consistency is key. Brands that color-code their supplement lines create better shopping experiences for repeat customers.

Here’s how to build your system:

• Use a base label design across all products

• Change the primary accent color per benefit

• Keep your logo, fonts, and layout consistent across your range

This makes your brand instantly recognizable and easy to shop, especially online.

FAQs

What is the most attractive color for supplement packaging?

Black, white, and green tend to perform well, especially when paired with a clean, minimal layout. However, the best color is the one that aligns with your product’s purpose and target audience.

What is the suitable color for supplement packaging?

It depends on the supplement type. Use blue for calming products, red for energetic blends, green for natural or organic ingredients, and black for performance supplements.

What is the best way to package supplements?

Use food-safe, tamper-evident packaging. Keep labels clear and easy to read. Pair strategic colors with quality finishes, and where possible, use sustainable materials that reflect your brand values.

Final Thoughts

Your packaging color is the first thing your customer sees. Before they know what’s inside, they judge how it feels. Trustworthy. Powerful. Soothing. Natural.

If your packaging doesn’t support your product’s promise, it’s time for a rethink. Use color to tell your story, build loyalty, and increase sales — one look at a time.